A town page that knows its town
Each town page lists the places within minutes, the wider area and the rest of Suisse romande, so a visitor sees at once whether Karma DSP comes to them.
Client work · Automotive repair · 2026
A brand and a local site, built town by town.
Karma DSP repairs dents and hail damage without repainting, across Suisse romande. I built everything from the brand up: the story, the site architecture, the copy, animated schemas for the services, local SEO and GEO, and a Framer site with a page for every town it covers. Then I handed the domain and the site over to the client.
RoleBrand, design, storytelling, animated schemas, site architecture, SEO and GEO, Framer build
MarketSuisse romande, in French
StackFramer, Framer CMS, Claude
ScopeHome, 3 service pages, 16 town pages, legal notice, DNS and handover
21Pages live, from one Framer project
16Town pages, from Nyon to Fribourg
3Service pages, linked from every town page
Context
A craft people look for near them.
Paintless dent repair reshapes the panel from behind, so the original paint stays untouched. Karma DSP works at the customer's home or workplace, or in garages after hail.
Someone with a dent looks for a repairer in their own town. So the site has to answer in every town Karma DSP covers.
The challenge
From a blank page to a site the client owns.
A brand, a story, a site and a structure that search engines and AI assistants can read town by town, all built from scratch.
Then a clean handover: the domain connected, and the site transferred to the client.
The system
One template, every town.
Each town page shares one structure in Framer's CMS. The local content changes, the method stays the same.
16 town pages
Neighbouring towns, access, travel radius and a local FAQ for each one.
3 service pages
Paintless dent repair, hail repair for garages, alternative bodywork.
One brand
Logo, colours, type and a share image for the pages, town pages included.
Foundations
BrandLogo, colours, type
StoryThe original paint stays
Local research16 towns to cover
Set before any page
Framer
One CMS templateSame structure for every town
Modules designed with Claude
21 pages
HomeThe promise and the proof
3 servicesOne page each
16 townsNyon to Fribourg
A share image per page
On every page
Local answersSummary and FAQ
Quote by photoWhatsApp or phone
Domain and site handed over
16Town pages from one template
3Service pages
21Pages in the sitemap
FramerFramer CMSClaudeLocal SEOGEO
What I built
Built to be found, then used.
Written to be quoted
Every town page opens with an 'In brief' block and ends with local questions, short answers that search engines and AI assistants can lift as they are.
A schema that shows the gesture
I designed animated schemas for the service pages. On paintless dent repair, a cross-section shows the two techniques: the panel pushed back from behind with a rod, or pulled from outside with a glue tab. The original paint stays intact in both.
Hail damage, panel by panel
On the hail page, impacts appear across the bonnet, the roof and the boot, each one repaired individually, while the glazing is shown as replaced. A replay button lets the visitor watch it again.
Three services, one method
Paintless dent repair, hail repair alongside garages, and alternative bodywork. Each has its own page, and every town page links to all three.
A brand that travels with every link
Logo, colours and type, then share images for the pages, town pages included. A link sent on WhatsApp shows the right service or the right town.
Results
Live, and owned by the client.
The site is live at karmadsp.ch, on the client's domain, with the site transferred to them. Search and enquiry figures will be added once they have had time to build up.
LiveAt karmadsp.ch, on the client's own domain
TransferredThe site now belongs to the client
Brand kitLogo, favicon and share images, delivered with the site
Stack
Tools and how I used them
SiteFramer
ContentFramer CMS, one template for the towns
ModulesDesigned with Claude
BrandLogo, colours, type, favicon
CopyStory, service and town pages
SEO and GEOLocal research, summaries, FAQs
SharingShare images for the pages
HandoverDNS and site ownership
Handover
What Karma DSP owns
▤The Framer site, 21 pageskarmadsp.ch
✓The domain, connectedDNS
✓Ownership of the siteTransferred
▤Brand and share imagesLogo, favicon, images
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