As your fractional CMO or alongside your marketing lead, I build the AI systems your growth runs on, then hand them over.
Two ways to work together, one audit to start. Each leaves behind a system your team keeps running.
For a team that needs senior marketing leadership and a new way of working.
Senior marketing leadership inside your team, without the full-time overhead. I own the strategy, the roadmap and the highest-leverage execution: positioning, demand generation, brand, CRM and AI content systems, wherever your biggest constraint is.
For a stretched team, or a marketing lead who needs a system built fast. Fixed scope, then handed over.
Not sure which door? Start with a growth audit: 2 weeks, a debrief and a 90-day roadmap.
Recent client builds, my own product, and the systems behind the numbers. Each one is documented and handed over.
Talk to customers, read the data, find the real bottleneck before spending a euro.
At SquadEasy, a reverse-funnel analysis located the problem in conversion. Repositioning tripled inbound MQLs.
Architecture before campaigns: CRM stages, attribution, lifecycle, content pipeline, and who does what.
At Property Filter, nine growth engines designed and built from zero in six months.
I build it myself in the tools your team already uses, with Claude to move fast, so you deal with one person from start to finish.
Geoffr.ai's bilingual HubSpot site went live 4 days after scoping.
Playbooks, tutorials and architecture diagrams, so non-technical teams adopt the system and run it.
Every engagement leaves something behind that runs without me.
Most growth leaders are strategists or executors, brand people or performance people. I work across all four, with the evidence to show for it.
CRM pipelines, content factories, AI agents and design systems that keep compounding after I have set them up.
Custom Claude agents with enforced quality rules and human review, running in real workflows.
The same person who led a rebrand from customer psychology research also builds lifecycle workflows from first touch to onboarding.
A 6-cluster SEO and GEO architecture in two weeks. Webinar infrastructure in a week. I have been a founder and a CMO.
I have built marketing functions from scratch three times: my own agency, a B2B SaaS, and a UK PropTech. Since 2026 I do it as a freelance growth and AI builder, from Barcelona.
My career, the long version: from Shanghai 2012 to today, in 2 minutes.
"Hugo was a catalyst in SquadEasy's evolution. He led a significant transformation of our visual identity, our value proposition, and all our communication materials: website, sales presentations, case studies. On top of that, Hugo brilliantly implemented a fully automated sales system via HubSpot, increasing our efficiency and reach considerably."
"Hugo developed impressive knowledge around how to use HubSpot to build a strong growth marketing strategy. He is an expert in nurturing and always keeps a focus on his persona before building his automation strategies. Hugo managed SquadEasy's full rebranding and moved their website to HubSpot's CMS. The rebranding was seamless, timely, customer focused and impactful."
"Hugo was not just my manager, but also a mentor and a coach. He simplifies complex concepts and makes us confident in our ability to master them. He has an incredible ability to detect people's strengths and push them to use them to their fullest. He is a manager in a class of his own."
Tell me where growth is stuck. Fractional CMO engagements, HubSpot builds, growth audits and AI lead magnets. Remote-first, based in Barcelona.
