One command, three drafts
A custom Claude plugin reads the raw transcript and drafts the editing brief, the article and the social copy, with the member's details pulled from HubSpot.
Client work · PropTech · 2025 to 2026
From one story a month to ten videos a week.
Property Filter is a UK subscription software for property investors. As its CMO, I built a content factory on Claude: one raw member interview becomes an editing brief, an SEO and GEO article, YouTube copy and social clips. Agents draft, people approve at each stage.
RoleCMO, freelance engagement. Plugin and workflow designed and built with Claude
Timeline2025 to 2026
StackClaude, HubSpot, Slack, Google Drive
ScopeMember stories: video, short clips, article, social copy
10 a weekStories produced, from 1 a month
40×Content throughput
0Extra headcount
Context
Members tell their story on camera.
Property Filter interviews the investors who use it. Each recorded interview can become a long-form video, short clips, a blog article and posts for every social channel.
Before the factory, the team published one story a month.
The challenge
More stories, same team, the same care.
The aim was to publish far more stories without hiring, and to keep a person in charge of every piece that goes out.
The drafts had to arrive where the team already works, with each member's details already filled in.
The system
Agents draft, people approve.
One raw interview goes in. Claude agents draft three pieces, a person approves each one, then it goes live on the blog, YouTube and social channels.
1 interview
One raw member transcript, run with one command.
3 drafts
Editing brief, SEO and GEO article, social copy.
3 approvals
Video editor, web publisher, social publisher.
Input
Member interviewOne raw transcript
One command
Claude agents draft
Editing briefFor the video edit
SEO & GEO articleSchema, FAQ, internal links
Social copyCaptions for 4 platforms, from approved clips
Member details from HubSpot
People approve
Video editorEdits and approves
Web publisherChecks and publishes
Social publisherSchedules every post
Briefs delivered in Slack
Published
Long-form video+ 3 to 4 short clips
Blog articleSEO & GEO ready
YouTube and socialsShorts, Instagram, Facebook, LinkedIn
10 a weekStories produced, from 1 a month
40×Content throughput
0Extra headcount
6Backlog projects cleared in one session
ClaudeHubSpotSlackGoogle Drive
What I built
Three drafts from one interview.
An article ready for search and AI answers
Each article ships with schema, an FAQ and internal links, so it is ready for SEO and GEO the day it goes live.
A person approves every piece
The video editor edits and approves the cut, the web publisher checks and publishes the article, the social publisher schedules every post. Briefs arrive in Slack.
One interview, every channel
Each story becomes a long-form video with 3 to 4 short clips, a blog article, and posts for YouTube Shorts, Instagram, Facebook and LinkedIn.
Results
Ten stories a week, with the same team.
10 a weekStories produced, from 1 a month
40×Content throughput
6Backlog projects cleared in one session
Stack
Tools and how I used them
AgentsCustom Claude plugin, run with one command
CRMHubSpot, for each member's details
DeliveryBriefs in Slack, files in Google Drive
ChannelsBlog, YouTube, Shorts, Instagram, Facebook, LinkedIn
Delivered
What the team runs
⌘The plugin, run with one commandClaude
✓Three approval stagesVideo, web, social
▤Briefs delivered where the team worksSlack, Google Drive
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