A result anyone can read
The simulator places the visitor on a three-band scale, from well negotiated to above the market, and turns the gap into euros per year.
Client work · Insurance · 2026
An insurance simulator that follows up with each visitor's own figure.
leZexperts negotiates group health and protection insurance for French companies, and is paid only when it obtains savings. I built a simulator on its HubSpot site that gives each visitor one figure, then carries that same figure into a detailed diagnostic, a PDF report and a follow-up email.
RoleScoping, design, HubSpot deployment and QA. Code written with Claude
TimelineSeptember 2026
StackHubSpot CMS, CRM and marketing email, JavaScript, html2canvas
ScopeSimulator, gated diagnostic with PDF, follow-up email, home redesign and theme
3Questions for a personal figure, without signing up
37/37Automated QA checks passed on the live pages
8Custom HubSpot properties used by the simulator
Context
Is my company paying too much?
That is the question the simulator answers. A company enters its sector, the number of employees covered and its health premium per employee, and compares it with the market rate leZexperts obtains for similar companies.
Free, immediate, without signing up. Then, for visitors who want more, a detailed diagnostic and a conversation with an expert.
The challenge
One figure, from the first click to the follow-up email.
The figure a visitor sees has to come back, identical, in the detailed diagnostic, in the PDF they download and in the email HubSpot sends afterwards.
All of it on the existing HubSpot site, within what its pages, its PDF export and its email editor can render reliably.
The system
One number, carried all the way.
Three answers produce one figure. Every step after that reuses it, and each request lands in HubSpot with the visitor's figures already stored.
3 questions
Sector, employees covered, premium per employee. About 30 seconds, no sign-up.
A detailed diagnostic
Six points to check beyond the price, when to renegotiate, and a PDF to download.
A follow-up in HubSpot
The email reuses the visitor's own figures, stored in custom CRM properties.
3 questions
SectorFrom a list
Employees coveredCompany size
PremiumPer employee, per month
30 seconds, no sign-up
Simulator
One figureThe gap with the market rate
Shown in euros per year
Diagnostic
Six points to checkBeyond the price
When to renegotiateNotice periods
PDF reportSame layout as the screen
Same figure in the PDF
In HubSpot
CRM properties8 custom fields
Follow-up emailSent automatically
Same figure in the email
1 figureOn screen, in the PDF and in the email
3Questions, about 30 seconds
8Custom CRM properties
37/37Automated QA checks passed
HubSpot CMSHubSpot CRMMarketing emailClaudehtml2canvas
What I built
Four pieces, one figure.
Six points beyond the price
The simulator compares the price per employee. The diagnostic adds what a broker would check next, from management fees to how well the guarantees fit the staff.
A PDF that matches the screen
The PDF export renders tables most reliably, so the section that broke in the export was rebuilt as a table on purpose. The report a visitor downloads keeps the layout they saw.
A follow-up email with the visitor's own figure
Formatting filters on personalisation tokens came out empty on real sends, so the email uses bare tokens. Outlook ignores floating layouts, so the banner was rebuilt from native email modules.
Simulator
Diagnostic
PDF report
HubSpot email
✓Same figure at every step
Results
Tested, ready for the launch.
The simulator, the diagnostic and the follow-up email are built and tested end to end. They go live with the launch, together with the home redesign and the custom theme. Lead figures will be added after the launch.
21 SeptDeployed and tested end to end
24 SeptFinal QA run: every requested change live
DeliveredHome redesign and custom theme, live with the launch
Stack
Tools and how I used them
CMSHubSpot, on the existing site
CRMHubSpot forms, 8 custom properties
EmailHubSpot marketing email, native modules
CodeJavaScript, written with Claude
PDFhtml2canvas export
QA37 automated checks on the live pages
ReleasesA numbered version for every change
LanguageFrench
Delivered
What leZexperts received
▤The simulator pageHubSpot CMS
▤The gated diagnostic, with PDF exportHubSpot CMS
✉The automated follow-up emailHubSpot
✓Home redesign and custom themeLive with the launch
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